View Full Version : It can be done

02-17-2005, 09:52 AM
This is an amazing story that should give us all hope.

thetrack.bostonherald.com...leid=68982 (http://thetrack.bostonherald.com/moreTrack/view.bg?articleid=68982)

02-17-2005, 12:26 PM
Nice story. Notice that he didn't just come up with the concept. He came up with a clever ad strategy.

I esp. like this line:

He then scored a sitdown with FleetCenter prez Rich Krezwick, explained the concept and had his first cheerleader.