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Old 10-16-2012, 02:03 PM   #125
sc111
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Default Re: The New Black List

From an advertising and marketing perspective, it's brilliant because it's being launched on the pre-existing brand cachet of The (yearly) Black List. What aspiring screenwriter doesn't want to be associated with that brand name? So I give Franklin a thumbs up for a savvy marketing approach. I do wonder though if the yearly Black List will start to lose some brand integrity over time.

For the sake of discussion, let's rename it for a second. Let's call it Script Depot. And then analyze the benefits as stated for the writers. Is it really that different than similar paid services like Ink Tip, etc.?

Okay -- we have the claim of making the material available to the 1000+ industry decision makers who are already members of the site. The question remains -- do they really need to look to "Script Depot" for new amateur material?

Amateur material is accessible everywhere -- in their inboxes, on semi/quarter finalist contest lists, on pre-existing blaster-type service sites, in slush piles of every manager and agent and production company in the industry.

The problem isn't the availability of amateur material, the problem is sorting through the tsunami of amateur scripts to find quality material. So this is addressed by $50 coverage. Fair enough.

But you know what would be really awesome? What would really set this enterprise apart from all others of the same ilk? If Franklin would say:

"If your script coverage doesn't garner a minimum of 9 out of 10, you can't list your scripts here."

Otherwise, it's just another service trading on the dreams of people who likely don't have the right stuff to go pro. Of course, this is just my opinion.
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Last edited by sc111 : 10-16-2012 at 02:42 PM. Reason: editing blip
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