Hollywood Moves Away From Middlebrow
"Moviegoers have sent a message that seems obvious but has often been forgotten: make a good product, or we won't buy.
"
http://www.nytimes.com/2010/12/27/business/media/27movies.html?nl=todaysheadlines&emc=a25
'Still, the message that the year sent about quality and originality is real enough that studios are tweaking their operating strategies. Sony Pictures Entertainment, the studio behind "The Social Network,- is trying to bet more heavily on new directors with quirkier sensibilities. To reboot its "Spider-Man- franchise, for instance, Sony hired Marc Webb, whose only previous film was the indie comedy "(500) Days of Summer.- The studio has also entrusted a big-screen remake of "21 Jump Street- to Phil Lord and Chris Miller, a pair whose only previous film was the animated "Cloudy With a Chance of Meatballs.-
"We think the future is about filmmakers with original voices,- said Amy Pascal, Sony's co-chairwoman. "Original is good, and good is commercial.-'
So does this bode well for original specs?
"Moviegoers have sent a message that seems obvious but has often been forgotten: make a good product, or we won't buy.
"
http://www.nytimes.com/2010/12/27/business/media/27movies.html?nl=todaysheadlines&emc=a25
'Still, the message that the year sent about quality and originality is real enough that studios are tweaking their operating strategies. Sony Pictures Entertainment, the studio behind "The Social Network,- is trying to bet more heavily on new directors with quirkier sensibilities. To reboot its "Spider-Man- franchise, for instance, Sony hired Marc Webb, whose only previous film was the indie comedy "(500) Days of Summer.- The studio has also entrusted a big-screen remake of "21 Jump Street- to Phil Lord and Chris Miller, a pair whose only previous film was the animated "Cloudy With a Chance of Meatballs.-
"We think the future is about filmmakers with original voices,- said Amy Pascal, Sony's co-chairwoman. "Original is good, and good is commercial.-'
So does this bode well for original specs?
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