Despite the success of 'Bridesmaids' and other female-driven movies, female representation in films is at its lowest level in five years, a USC report says.
http://www.latimes.com/entertainment...,2661695.story
'The USC researchers said these trends persist because those working in Hollywood believe attracting a male audience is the key ingredient to box office success.
"Industry perceptions of the audience drive much of what we see on-screen," said study author Stacy L. Smith. "There is a perception that movies that pull male sell. Given that females go to the movies as much as males, the lack of change is likely due to entrenched ways of thinking and doing business that perpetuate the status quo."'
EXACTLY WHAT I HAVE BEEN HARPING ABOUT!
http://www.latimes.com/entertainment...,2661695.story
'The USC researchers said these trends persist because those working in Hollywood believe attracting a male audience is the key ingredient to box office success.
"Industry perceptions of the audience drive much of what we see on-screen," said study author Stacy L. Smith. "There is a perception that movies that pull male sell. Given that females go to the movies as much as males, the lack of change is likely due to entrenched ways of thinking and doing business that perpetuate the status quo."'
EXACTLY WHAT I HAVE BEEN HARPING ABOUT!
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