Originally Posted by halloweenjak
I'm the audience. They're sold to me, and the millions of us out there.
You're talking about insider decisions.
I know what Hollywood does to get me to go to a movie.
You don't have to be an insider to know that. Okay?
No, cast is only one element. Beyond that, you're completely missing the point of Lowell's post. You need some sort of driving idea that can be articulated in a comprehensible fashion. Like a writer strives for with a logline, marketing strives for in advertising the completed movie.