Originally Posted by Geoff Alexander
No, cast is only one element. Beyond that, you're completely missing the point of Lowell's post. You need some sort of driving idea that can be articulated in a comprehensible fashion. Like a writer strives for with a logline, marketing strives for in advertising the completed movie.
No, you're missing the point.
What logline for "Pulp Fiction" would earn it attention by the industry, if no names were attached to it.
It's a simple question. Answer it or accept the fact that the system is flawed.