Re: Injecting heart and likeability
I think he's saying: forget the rules, just write your story.
No "save the cat" moments. No 25%, 50%, 25% for each act. No rules.
Then, if you read it all back to yourself and you think, "This is a piece of grade-A dogsh1t." Well, then maybe assemble your own rules based on where you think your weaknesses are.