'Don't write dialogue we've all heard before' vs The November Man
I've seen TV ads for Pierce Brosnan's upcoming "The November Man", and the dialogue sounded incredibly recycled. IIRC, one of them is, "He'll come at us with everything he's got." And more. As I watched the ad, I pondered if this very same ad could be offered as a parody ad.
Yet, not only did someone write that trite dialogue in a script, but the marketers think that THAT is what's going to grab people to come see this movie. The marketers apparently believe a good number of people hear that and say to themselves, "Wow! I so want to see another 'He'll come at us with everything he's got' movie. Let's get tickets!"
The guys who wrote the screenplay, Michael Finch and Karl Gajdusek, are both accomplished writers. (Note: I've not read the script; the other 99% of the dialogue may be totally unlike what's in the ad.)
Of course, maybe what sounds trite to my ears isn't trite. But if it is, how to explain those lines in a big-budget movie - and spotlighting them in the ads?
Does it mean that, if we have a kick-ass story, then it's OK to have that sort of dialogue? Does it even mean, if we have a kick-ass story, that we should include that sort of dialogue? Or... does it mean nothing at all to us spec writers?