Re: The Pitch
All good points, Harbinger. But one isn't always true--
In every pitch you're selling a partnership first. Realistically, when you bring campaigns to a client, sometimes they'll want heavy changes, want to start over, or finally know WHAT they want after seeing stuff they DON'T want. In a pitch you get one round of work. One agency might do better work on the first round but be a terrible fit for the client overall.
Don't get me wrong, you want to have the great idea when you pitch. But if you sense from the client's reaction that you didn't nail it, it's fine to remind them that this would be a collaborative relationship and you're still a good fit for their brand. Because a pitch isn't always "Who has the idea I can go to market with right away?" but rather "Who gets me and would be good to work with long term?"
All good points, Harbinger. But one isn't always true--
Originally posted by Harbinger
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Don't get me wrong, you want to have the great idea when you pitch. But if you sense from the client's reaction that you didn't nail it, it's fine to remind them that this would be a collaborative relationship and you're still a good fit for their brand. Because a pitch isn't always "Who has the idea I can go to market with right away?" but rather "Who gets me and would be good to work with long term?"
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