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Why is 25 the age cutoff for audience quadrants?
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Re: Why is 25 the age cutoff for audience quadrants?
In marketing, demographics are often broken down as follows. I'm sure you've seen some of these in relation to TV show ratings.
6-9
10-12
13-17
18-24
25-34
35-49
50+
There are other combinations and breakdowns, but those are some common breakdowns.
I imagine that age 25 is viewed as when people change from young to old: they get real jobs that take away their free time, they get married, they start having children, etc.
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Re: Why is 25 the age cutoff for audience quadrants?
Originally posted by megablahblah View PostI imagine that age 25 is viewed as when people change from young to old: they get real jobs that take away their free time, they get married, they start having children, etc.
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Re: Why is 25 the age cutoff for audience quadrants?
Originally posted by UnequalProductions View PostThis is basically it. Advertising people believe that by age 25, a person has basically settled with the brands he/she is going to use for the rest of their lives. The 18-24 group is so desirable because those people are still "up for grabs." They might go with Degree over Old Spice. Or Crest over Colgate. But once you've hit 25 (in their minds), it's the same type of toilet paper until you die.
Sadly, it's gotten exponentially worse in the last 20-25 years.
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