"One of the most startling revelations about this summer’s duds is how accurately they were predicted. Cowen and Co.’s May 3 report forecast that at least four big-budget action adventure movies would fail, and analyst Doug Creutz modeled five: “Lone Ranger,” “White House Down,” “World War Z,” “After Earth” and “R.I.P.D.” “World War Z” was the lone outlier—just by the skin of its teeth."
...
"Piedmont Media Research has begun to work with studios testing a film’s concept and correlating that to its box office potential. For instance, as early as February, the newbie company predicted “R.I.P.D.” would be one of this summer’s biggest flops. The film, which opened with a dismal $12.7 million domestic, earned a composite score of just 137, according to Piedmont’s consumer engagement rating system; a film needs to score at least 250 to be successful at the box office, according to Piedmont prexy Josh Lynn.
“Instead of throwing money at a film or an actor and hoping for the best, there is a better, more analytic way to determine beforehand if a film is worth making, and at what specific dollar value,” Lynn said."
http://variety.com/2013/film/news/bo...es-1200566353/
I looked up this Piedmont company and read this on their website:
"Testing on over 375 recent movies using cross-tabbed demographic breakdowns was able to determine, among many others, that films such as “Cowboys & Aliens”, “John Carter”, “Battleship” and “R.I.P.D.” would be notable domestic bombs, six months before release of any of these films. As well, the Consumer Engagement metric was able to determine early on that films such as “The Help”, “Chronicle”, “Zero Dark Thirty” and “The Wolverine” would be outsize hits."
http://www.piedmontmedia.com/consumer-engagement-metric
They get my love for the following quote:
“Looking closer at the demographics, there are distinct and similar weaknesses with two big budget films, R.I.P.D. and Pacific Rim,” Olson continued. “While Pacific Rim rates better among men, both films perform very poorly among females of all ages, scoring just a third as well in that demographic as Marvel’s The Wolverine, for example. And with females making up 52 percent of the movie ticket-buying population, studios must tailor their marketing strategies to reach out to them, if they want their films to fully succeed.”
http://www.prweb.com/releases/2013/6/prweb10798368.htm
What I really want to know, and what I can't find, is HOW they test these concepts on audiences.
...
"Piedmont Media Research has begun to work with studios testing a film’s concept and correlating that to its box office potential. For instance, as early as February, the newbie company predicted “R.I.P.D.” would be one of this summer’s biggest flops. The film, which opened with a dismal $12.7 million domestic, earned a composite score of just 137, according to Piedmont’s consumer engagement rating system; a film needs to score at least 250 to be successful at the box office, according to Piedmont prexy Josh Lynn.
“Instead of throwing money at a film or an actor and hoping for the best, there is a better, more analytic way to determine beforehand if a film is worth making, and at what specific dollar value,” Lynn said."
http://variety.com/2013/film/news/bo...es-1200566353/
I looked up this Piedmont company and read this on their website:
"Testing on over 375 recent movies using cross-tabbed demographic breakdowns was able to determine, among many others, that films such as “Cowboys & Aliens”, “John Carter”, “Battleship” and “R.I.P.D.” would be notable domestic bombs, six months before release of any of these films. As well, the Consumer Engagement metric was able to determine early on that films such as “The Help”, “Chronicle”, “Zero Dark Thirty” and “The Wolverine” would be outsize hits."
http://www.piedmontmedia.com/consumer-engagement-metric
They get my love for the following quote:
“Looking closer at the demographics, there are distinct and similar weaknesses with two big budget films, R.I.P.D. and Pacific Rim,” Olson continued. “While Pacific Rim rates better among men, both films perform very poorly among females of all ages, scoring just a third as well in that demographic as Marvel’s The Wolverine, for example. And with females making up 52 percent of the movie ticket-buying population, studios must tailor their marketing strategies to reach out to them, if they want their films to fully succeed.”
http://www.prweb.com/releases/2013/6/prweb10798368.htm
What I really want to know, and what I can't find, is HOW they test these concepts on audiences.
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