Commercials for Television

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  • Commercials for Television

    Anyone here have any experience writing for a television commercial?

    My question regards formatting...I've seen where TV commericials sometimes are written on a two-column format with Column A being the visual image and Column B being the audio part of the message (words spoken or voice over).

    Through some complicated distant connections, I could maybe get a superbowl commercial script (for 2016) to someone at a particular ad agency who actually does a superbowl spot every year. I realize ad agencies usually stay in-house for creative ideas, but what can it hurt? It's only like two pages for a 30 second spot.

    R.O.T.

  • #2
    Re: Commercials for Television

    Originally posted by RogerOThornhill View Post
    Anyone here have any experience writing for a television commercial?

    My question regards formatting...I've seen where TV commericials sometimes are written on a two-column format with Column A being the visual image and Column B being the audio part of the message (words spoken or voice over).

    Through some complicated distant connections, I could maybe get a superbowl commercial script (for 2016) to someone at a particular ad agency who actually does a superbowl spot every year. I realize ad agencies usually stay in-house for creative ideas, but what can it hurt? It's only like two pages for a 30 second spot.

    R.O.T.
    25+ years as an ad agency copywriter here.

    Yes, TV spots use the two-column format.

    Comment


    • #3
      Re: Commercials for Television

      Thanks! Good to know.

      It's an extreme long shot, but I might give it a try and see if I can get it through a maze of contacts to the right person.

      I know they won't want to look at outside material, but oh well.

      Comment


      • #4
        Re: Commercials for Television

        Originally posted by RogerOThornhill View Post
        Thanks! Good to know.

        It's an extreme long shot, but I might give it a try and see if I can get it through a maze of contacts to the right person.

        I know they won't want to look at outside material, but oh well.
        It's almost entirely done in-house.

        Comment

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