Re: AVATAR--I have the sneaking suspicion....
At the end of the day though money is money, and besides people talk like 3D is a given to give a film a boost, but it was arguably the opposite (you have to get people to shell out that extra money after all!). It's not like 3D or IMAX had been a big draw prior to Avatar (Beowulf etc), so Cameron took a big risk. If he got them to pay a few bucks more for their ticket, all the more power to him, it certainly wasn't inevitable.
At the end of the day though money is money, and besides people talk like 3D is a given to give a film a boost, but it was arguably the opposite (you have to get people to shell out that extra money after all!). It's not like 3D or IMAX had been a big draw prior to Avatar (Beowulf etc), so Cameron took a big risk. If he got them to pay a few bucks more for their ticket, all the more power to him, it certainly wasn't inevitable.
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