"The perception that it's not good business to have female leads is not true,- said Christy Haubegger, a C.A.A. agent who was part of the research team. "They're a marketing asset.-
.....
"A lot of times in our business there is a lot of bias disguising itself as knowledge,- Haubegger said.
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I discussed this exact issue with people here on DD years ago.
Some claimed that "obviously" the reason there weren't more female-lead movies was that someone in Hollywood had crunched the numbers and decided they didn't make economic sense.
The assumption was that all businesses are run by rational, objective people who are free of biases.
This is obviously bullshit. Otherwise, there would be no need for laws against discrimination, and no one would ever win a discrimination case.
Can we now PLEASE retire the myth that Hollywood fails to make female (and PoC) lead movies for economic reasons?
https://www.nytimes.com/2018/12/11/m...ncy-study.html
.....
"A lot of times in our business there is a lot of bias disguising itself as knowledge,- Haubegger said.
--------
I discussed this exact issue with people here on DD years ago.
Some claimed that "obviously" the reason there weren't more female-lead movies was that someone in Hollywood had crunched the numbers and decided they didn't make economic sense.
The assumption was that all businesses are run by rational, objective people who are free of biases.
This is obviously bullshit. Otherwise, there would be no need for laws against discrimination, and no one would ever win a discrimination case.
Can we now PLEASE retire the myth that Hollywood fails to make female (and PoC) lead movies for economic reasons?
https://www.nytimes.com/2018/12/11/m...ncy-study.html
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