Re: Spec Market Strategies: IT'S ALIVE!!!!!!
Goose, from around para 7 of your post, you discuss/develop the tentative steps that lead up to going wide. Are you saying here, if I understand you, that it's about getting that script -- strategically/carefully -- to more and more people, without spoiling its appeal. In short ?
i.e.
If you were very lucky and two or three players started a bidding war early on in that process, all good and well, but as you extend out, and wide, it's easy, if your co -strategies with reps aren't carefully handled, to spread that script too wide and too quickly (e.g. to wrong talent/prodcos/other), and therefore the chances of it not remaing hot go up, and eventually, it'll die.
in effect - the script has been shop soiled for now, it's lost heat and cooled off. What a shame, as a different approach may have produced a better result (always accepting throughout other luck/bad luck variables, and that imponderable push and pull of the cosmos !)
Goose, from around para 7 of your post, you discuss/develop the tentative steps that lead up to going wide. Are you saying here, if I understand you, that it's about getting that script -- strategically/carefully -- to more and more people, without spoiling its appeal. In short ?
i.e.
If you were very lucky and two or three players started a bidding war early on in that process, all good and well, but as you extend out, and wide, it's easy, if your co -strategies with reps aren't carefully handled, to spread that script too wide and too quickly (e.g. to wrong talent/prodcos/other), and therefore the chances of it not remaing hot go up, and eventually, it'll die.
in effect - the script has been shop soiled for now, it's lost heat and cooled off. What a shame, as a different approach may have produced a better result (always accepting throughout other luck/bad luck variables, and that imponderable push and pull of the cosmos !)
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