Click here for Done Deal Pro home page
Done Deal Pro Home Page

Go Back   Done Deal Pro Forums > Business > Producers, Production Companies, Studios & Networks
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

Thread Tools Display Modes
Old 08-03-2010, 06:15 PM   #1
tabula rasa
tabula rasa's Avatar
Join Date: Jul 2005
Location: 'The mind is its own place and in itself, can make a Heaven of Hell, a Hell of Heaven.' Milton(1667)
Posts: 1,864
Default Is there an average "cost per thousand" in TV advertising?

Basic question that I hope some in the Biz will help with!

Is there a basic CPM advertising rate, where if we know a TV show gets "3 million viewers" we can guess what their general "cost-per-thousand" ad rates might be ???

I understand a little about TV shows' ratings representing number of viewers ... and then TV advertising rates are based on "CPM" or cost-per-thousand viewers watching.

X thousands of viewers means so much X$ ad rates per thousand viewers, etc.

I understand each viewer demographic has greater or lesser "value" to advertisers (the 18-49 being those with buying power, etc)

But is there a standard -- or does anyone know -- the basic, average "cost per thousand viewers" in the TV advertising field?


"As human beings, our greatness lies not so much in being able to remake the world -
that is the myth of the atomic age - as in being able to remake ourselves."
-Mahatma Gandhi.
tabula rasa is offline   Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

All times are GMT -6. The time now is 05:30 PM.

Powered by vBulletin Version 3.6.2
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Done Deal Pro

eXTReMe Tracker