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Old 08-03-2010, 07:15 PM   #1
tabula rasa
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Location: 'The mind is its own place and in itself, can make a Heaven of Hell, a Hell of Heaven.' Milton(1667)
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Default Is there an average "cost per thousand" in TV advertising?

Basic question that I hope some in the Biz will help with!

Is there a basic CPM advertising rate, where if we know a TV show gets "3 million viewers" we can guess what their general "cost-per-thousand" ad rates might be ???

I understand a little about TV shows' ratings representing number of viewers ... and then TV advertising rates are based on "CPM" or cost-per-thousand viewers watching.

X thousands of viewers means so much X$ ad rates per thousand viewers, etc.

I understand each viewer demographic has greater or lesser "value" to advertisers (the 18-49 being those with buying power, etc)

But is there a standard -- or does anyone know -- the basic, average "cost per thousand viewers" in the TV advertising field?

Thanks!
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