"I enjoyed it but it's not for me..."

[Farnsworth]

I think that the rep probably did enjoy reading the material. But reps have their specialties, their particular set of contacts. The rep probably concluded that, given his or her particular set of circumstances, your project was not something that he or she could sell or get involved with. Take it as a positive sign. Be encouraged by it. Now move on and look for people who like the writing and think it would be a worthwhile project . . . for them.

[Trutopian]

I've had very little success in asking a producer "what they're looking for". They'e all far too busy to mollycoddle writers! If you do your research properly as to what they've put out, instead of "cold calling", you'll eventually find the right home for your script.

[beerbeastredux]

Put yourself in the producer's shoes. What would YOU say? Now, i have my qualms with producer decisions, but I can imagine what a difficult job they have. There's millions of dollars at stake. Some are skilled at spotting a potential blockbuster...while others are just plain lucky.