Re: The Pitch
Prefixed with the fact I know nothing of the business. But I did once want to be an advertising copywriter.... does that qualify me?
Anyway, love this show. Just like I love when Apprentice has more creative briefs. For some odd reason, I'm addicted to watching ideas and concepts become fully realized products and campaigns. No idea why.
So far the decisions made suffer from the fundamental problem that I think all corporate types do-
-They have no idea what they want because they're not creative.
Nothing annoys me more than six middle-aged, balding men in suits and collars buttoned way too tight, gathered around a table to announce they're looking to create a viral video.
And they do so without a pinch of irony.
Like they don't have a clue the true definition of a viral video. All they see is a chance to pull in young tech-savvy consumers and an opportunity for cheap advertising.
I hoped that The Pitch would be better in that respect. It's WAYYYY worse! zAMbie? Not great, but a least some semblance of creativity. And they lose. Because, in the opposing teams pitch, they happened to mention that the talentless breakfast rapper scraped together 9 million You Tube hits.
And it didn't stop there. So far pitches have been won on tissue paper concepts, flim flammery, Gimmickry and empty promises. The Year of Pop? Most watched viral video ever? How is any of this based in reality?
Next week, they may as well walk in and pitch that once they get the contract, Jesus Christ will turn up and play Flight-of-The-Bumblebee with his holy squeezed butt-cheeks. They can promise that about as much as they can promise the most watched viral video of all time.
I could have the episode wrong, but didn't the quite inspired Trash Can lose out to a talking mouth IPhone close up? Again, nothing more than the smoke and mirror, emperor's new clothes of new technology. Because there's no way on God's green earth they picked the opposing team for Waste into WOW.
But show them a close up of a mouth making it look like a photo is talking. Promise them celebrity endorsements that don't yet exist, and a load of corporate suits degenerate into dribbling, gibbering imbeciles.
And that's why I love this program. Because I get to see all the reasons I can't stand corporate business. And all the reasons I chose screenwriting!
Prefixed with the fact I know nothing of the business. But I did once want to be an advertising copywriter.... does that qualify me?
Anyway, love this show. Just like I love when Apprentice has more creative briefs. For some odd reason, I'm addicted to watching ideas and concepts become fully realized products and campaigns. No idea why.
So far the decisions made suffer from the fundamental problem that I think all corporate types do-
-They have no idea what they want because they're not creative.
Nothing annoys me more than six middle-aged, balding men in suits and collars buttoned way too tight, gathered around a table to announce they're looking to create a viral video.
And they do so without a pinch of irony.
Like they don't have a clue the true definition of a viral video. All they see is a chance to pull in young tech-savvy consumers and an opportunity for cheap advertising.
I hoped that The Pitch would be better in that respect. It's WAYYYY worse! zAMbie? Not great, but a least some semblance of creativity. And they lose. Because, in the opposing teams pitch, they happened to mention that the talentless breakfast rapper scraped together 9 million You Tube hits.
And it didn't stop there. So far pitches have been won on tissue paper concepts, flim flammery, Gimmickry and empty promises. The Year of Pop? Most watched viral video ever? How is any of this based in reality?
Next week, they may as well walk in and pitch that once they get the contract, Jesus Christ will turn up and play Flight-of-The-Bumblebee with his holy squeezed butt-cheeks. They can promise that about as much as they can promise the most watched viral video of all time.
I could have the episode wrong, but didn't the quite inspired Trash Can lose out to a talking mouth IPhone close up? Again, nothing more than the smoke and mirror, emperor's new clothes of new technology. Because there's no way on God's green earth they picked the opposing team for Waste into WOW.
But show them a close up of a mouth making it look like a photo is talking. Promise them celebrity endorsements that don't yet exist, and a load of corporate suits degenerate into dribbling, gibbering imbeciles.
And that's why I love this program. Because I get to see all the reasons I can't stand corporate business. And all the reasons I chose screenwriting!
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