Jay Leno has just posted the worst summer ratings for the Tonight Show, even worse then when Conan had the reigns.
Now is Jay gonna give up the show? He did after all, justify taking Conan's show because of the ratings (albeit the coveted age group)... and now he's done worse!
http://www.hollywoodreporter.com/hr/..._id=1004112779
Now is Jay gonna give up the show? He did after all, justify taking Conan's show because of the ratings (albeit the coveted age group)... and now he's done worse!
http://www.hollywoodreporter.com/hr/..._id=1004112779
NBC might have summer's most-watched show in "America's Got Talent," but the network's late-night ratings aren't so sunny.
"The Tonight Show With Jay Leno" is pulling a smaller number in the advertiser-coveted adults 18-49 demographic than when Conan O'Brien hosted the show last year.
In fact, this summer is the lowest-rated "Tonight" on record, though such feats have become increasingly common on broadcast across the board.
Since the end of the broadcast season, Leno is averaging 3.8 million viewers and a 1.0 adults 18-49 rating. That's a 12% improvement in total audience compared with O'Brien, though off 23% in the demo and down in both measurements compared with Leno's performance two years ago. His percentages greatly improve if comparisons begin a few weeks deeper into the summer so "Tonight" is not facing O'Brien's opening weeks hosting the show, though O'Brien is tops in the demo either way.
"The Tonight Show With Jay Leno" is pulling a smaller number in the advertiser-coveted adults 18-49 demographic than when Conan O'Brien hosted the show last year.
In fact, this summer is the lowest-rated "Tonight" on record, though such feats have become increasingly common on broadcast across the board.
Since the end of the broadcast season, Leno is averaging 3.8 million viewers and a 1.0 adults 18-49 rating. That's a 12% improvement in total audience compared with O'Brien, though off 23% in the demo and down in both measurements compared with Leno's performance two years ago. His percentages greatly improve if comparisons begin a few weeks deeper into the summer so "Tonight" is not facing O'Brien's opening weeks hosting the show, though O'Brien is tops in the demo either way.
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