Neurocinema

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  • Neurocinema

    I knew I was onto something this past summer when I wrote a scene for a sci-fi script with man vs machine vibe (search nanobots on this site). In the scene, moviegoers undergo a brain scan prior to entering the theatre. A supercomputer then uses the neural input to insert parts of each participant's life into the story.

    Then along comes the latest issue of WIRED, introducing "neurocinema." A fledgling technology developed by Mindsign Neuromarketing that uses fMRI technology to determine which segments of a film (or unedited dailies) trigger the amygdalae, the "neural G-spot" of the brain. The plan is to use the MRI metrics to tweak a film's (and its trailers) punch, and as author Scott Brown puts it, keep the brain "perpetually at redline."
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