Re: Solving the equation of a hit film script
I'm smiling. From a marketing perspective Bruzzese has successfully executed the old (snake oil huckster?) "exploit their fear" strategy.
Execs fear funneling a couple hundred mil into a movie only to have it tank. So he tells them he has a magic potion - um, I mean, mathematical formula - to assuage their fear of a box office failure.
As for focus groups -- I'm in marketing and I don't put much value in them. If the person conducting the group doesn't know what they're doing (and if the participants aren't carefully chosen), the results are likely skewed.
I'm smiling. From a marketing perspective Bruzzese has successfully executed the old (snake oil huckster?) "exploit their fear" strategy.
Execs fear funneling a couple hundred mil into a movie only to have it tank. So he tells them he has a magic potion - um, I mean, mathematical formula - to assuage their fear of a box office failure.
As for focus groups -- I'm in marketing and I don't put much value in them. If the person conducting the group doesn't know what they're doing (and if the participants aren't carefully chosen), the results are likely skewed.
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