Re: GITS interview: Craig Mazin
I think if it were so easy to "read" what is and isn't going to work in any market, then things either would or wouldn't sell based on this, and this alone. If that were the case, there'd never be a flop, nor would there be a surprise hit.
My theory on why something very funny (Identity Thief, for example) didn't do well overseas is simple: People are weird. And a little bit dumb.
I think if it were so easy to "read" what is and isn't going to work in any market, then things either would or wouldn't sell based on this, and this alone. If that were the case, there'd never be a flop, nor would there be a surprise hit.
My theory on why something very funny (Identity Thief, for example) didn't do well overseas is simple: People are weird. And a little bit dumb.
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