I came across this yesterday:
"TV and the high price of an excursion to the movies are not the only reasons for the drop in movie audiences. The booking practices of the industry are at fault. With the advent of the "new realism" of seamy novels and plays, it is difficult to find a bill suitable for children.
"In catering to the young adult set (most regular fans are young and single, wiht a median age 16 to 24), Hollywood is limiting the appeal of it sproduct. It is time for the industry to consider "family theaters" where something besides violence, sadism and sex are on view. It's too late to ask for the return of the 50-cent show or 10-cent popcorn. But is it too late to reserve without qualms a row of seats for Mom, Dad and the kids?"
I found this in an old Reader's Digest.
Date? December, 1968.
Plus ça change, plus ça meme chose, eh.
"TV and the high price of an excursion to the movies are not the only reasons for the drop in movie audiences. The booking practices of the industry are at fault. With the advent of the "new realism" of seamy novels and plays, it is difficult to find a bill suitable for children.
"In catering to the young adult set (most regular fans are young and single, wiht a median age 16 to 24), Hollywood is limiting the appeal of it sproduct. It is time for the industry to consider "family theaters" where something besides violence, sadism and sex are on view. It's too late to ask for the return of the 50-cent show or 10-cent popcorn. But is it too late to reserve without qualms a row of seats for Mom, Dad and the kids?"
I found this in an old Reader's Digest.
Date? December, 1968.
Plus ça change, plus ça meme chose, eh.
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